Job Title: Digital Marketing Specialist
Location: Cleveland, OH
Employment Type: Fulltime/permanent/W2
We are looking for a talented and creative candidate with a proven record in growing revenue through digital marketing. The ideal candidate is solution focused with experience in strategy building, brand management, content writing & SEO. Experience with web design a plus. The Digital Marketing Specialist will be responsible for overseeing the overall marketing strategy and must be innovative, collaborative leader.
DUTIES AND RESPONSIBILITIES
-Develop strategies to grow eCommerce revenue through social media, email campaigns & paid ads across company websites.
-Create a content and strategy calendar. Execute and adjust strategy as needed.
-Analyze company’s business goals and develop SEO and content strategies to increase organic traffic and increase rank. Optimize existing site.
-Build, manage and optimize paid search including Google PPC ads. Monitor regularly and continually optimize.
-Keyword and topic research with the ability to write SEO rich content to increase organic traffic. Continuously evaluate visibility and work towards improvement.
-Manage company product listings on other eCommerce site while maintaining consistent brand image.
-Improve Amazon seller account and increase business. Run ads and optimize all pages.
-Communicate and report key metrics to team on a weekly basis.
-Bachelor’s Degree in Marketing or related field
-Experience increasing organic traffic through SEO. Content writing a must!
-Experience with Google AdWords and re-marketing strategies.
-Ability to locate and solve problems through analytics
-Ability to communicate results of paid and organic campaigns through reports and analysis.
-Willingness to adapt strategy and continually adjust objectives to keep brand relevant and highly visible.
-Experience with link building.
-Familiarity building social media presence while interacting and building relationships with customers and influencers.
-Web design & UI/UX development experience a plus.
-Experience with WordPress and other CMS a plus
-Must be innovative and enthusiastic to improve search visibility and grow all eCommerce business.
-Must work from our office in Cleveland, OH